Join us to explore the science behind movement building and learn strategies for addressing complex challenges with practical, evidence-based solutions. A deeper field guide is available for download.
Learn how to turn one-time buyers into lifelong advocates and drive business growth. Register now to secure your spot.
Join us on Tuesday, October 29th, for a webinar! Led by Iron Light in partnership with Mailchimp, The Science of Movement Building Series—Working with Wicked Problems workshop tackles the thorny, complex challenges that resist straightforward solutions. Dr. Eric Gladstone, Head of Behavioral Science at Iron Light, will take us through scientific methods like systems thinking, iterative testing, and data-driven strategies to show how these can transform difficult problems into opportunities for building impactful movements. Together, we’ll explore a practical field guide designed to cut through complexity, offering grounded insights in behavioral science and data analysis. You’ll leave with nine concrete steps for decoding the social and psychological drivers behind audience behavior, refining multi-channel messaging for greater impact, and using real-time data to sharpen your approach as conditions change. A deeper field guide will also be available for download, providing additional resources and tools to continue your learning after the workshop.